Last updated: September 20, 2026
Matcha is built around connection, and we believe your privacy should be treated with the same care.
This Privacy Policy explains how Matcha collects, uses, shares and protects information when you use the Matcha mobile application, website and related services (collectively, the "Services").
Matcha is operated by Pixel8 Inc., based in Ontario, Canada ("Matcha," "we," "us," or "our").
By using Matcha, you acknowledge the practices described in this Privacy Policy.
When you create and use a Matcha account, you may provide information such as:
You can sign up using Sign in with Apple or with an email address and password. If you use Sign in with Apple, Apple provides us with your name and an email address (which may be a private relay address if you choose to hide your email); Apple does not share your Apple ID password with us.
Some information you choose to provide may reveal sensitive characteristics about you, including your sexual orientation, ethnicity, religion or other personal characteristics. You choose what optional profile information you provide, subject to the information required to operate your account and the Services.
We collect information generated when you interact with Matcha, including:
Your individual Matcha scores are private. Other users are not shown the numerical score you assign to them. Matcha uses those interactions to determine and facilitate potential matches and operate the matching experience.
We collect photographs, profile information, prompts, messages, voice notes and other content you choose to upload, create or send through Matcha.
Content you add to your profile may be visible to other Matcha users according to the functionality and privacy settings of the Service.
Private messages are visible to the participants in the conversation and may be accessed by Matcha where reasonably necessary to operate the Service, investigate reports, enforce our Terms or Community Guidelines, protect users, comply with law, or maintain security.
Matcha offers optional identity verification. If you choose to verify, we collect a verification selfie for the sole purpose of confirming you are a real, live person and displaying a "verified" badge.
Your verification selfie is never shown to other users, and it is deleted as soon as it has been reviewed. It is stored in a private, owner-only location and is used only for verification, liveness and moderation purposes.
With your permission, Matcha collects your device's location to calculate how far away other people are and to show you people within your distance preference.
If you purchase a Matcha subscription (Matcha Reserve) or other paid feature, the transaction is processed by Apple through the App Store.
Matcha may receive information about the transaction, such as the product purchased, subscription status, transaction identifier, renewal status and expiration status. We do not receive your full payment-card details from Apple.
When you use Matcha, we may automatically receive technical information such as:
We use this information to operate, secure, troubleshoot and improve Matcha. Our analytics and crash-reporting are configured not to receive your scores, message contents, bios, prompt answers, names, emails, or profile identifiers.
We use personal information to:
We will not use personal information for materially different purposes without providing appropriate notice or obtaining consent where required.
Matcha is designed around the idea that attraction isn't always binary.
When you score or interact with another profile, Matcha may use that information alongside information about the other person, your preferences, their preferences and other signals to determine whether and how a potential match should be presented.
Your numerical scores are not displayed publicly. A person will not see the numerical score you gave them simply because you viewed or scored their profile.
If your interactions satisfy Matcha's matching criteria, Matcha may notify both users that a match has occurred.
We may modify and improve how recommendations and matching operate over time.
We do not sell your personal information to data brokers.
We may disclose information in the following circumstances.
Information you place on your dating profile is intended to be shown to other users. Depending on the feature and mode, this can include your name, age, photographs, prompts, interests and other profile information. In Blind Match, photographs are not shown until the applicable reveal conditions are met.
Messages are shared with the person or people participating in the conversation.
We use trusted companies to run Matcha. These providers may process personal information on our behalf, only for the purpose of providing their services to us:
We may preserve, use or disclose information where reasonably necessary to:
If Matcha or Pixel8 Inc. undergoes a merger, acquisition, financing, restructuring, sale of assets or similar transaction, information may be transferred as part of that transaction, subject to applicable law.
Depending on where you live, you may have rights concerning your personal information. You may be able to:
Some permissions, such as notifications and location access, can also be controlled through your device settings.
You can delete your Matcha account at any time from within the app: Profile → Delete account.
Deleting the app from your phone does not delete your Matcha account.
When you delete your account, we delete the personal information associated with your account — including your profile, photos, prompts, ratings, matches, messages, voice notes and any verification selfie — except where limited information must be retained for legitimate legal, safety, fraud-prevention, dispute-resolution or regulatory obligations (for example, records concerning serious safety reports, banned accounts, transactions or legal claims).
Deleting your Matcha account does not automatically cancel an active Apple subscription. Subscriptions must be managed and cancelled through your Apple ID / App Store subscription settings.
We retain personal information only for as long as reasonably necessary for the purposes described in this Policy, including providing Matcha, maintaining safety, resolving disputes and complying with legal obligations. Different categories of information may have different retention periods. Where information is no longer required, we take reasonable steps to delete, destroy or anonymize it.
For example: messages are retained while a match exists and are deleted when you unmatch or delete your account; verification selfies are deleted as soon as they are reviewed.
We use reasonable administrative, technical and organizational safeguards designed to protect personal information against unauthorized access, loss, misuse, disclosure or alteration, including row-level access controls in our database and private, owner-only storage for verification selfies.
No online service can guarantee absolute security. Because dating information can be particularly sensitive, we encourage users to protect their account credentials and exercise care when deciding what information to share with other people.
Matcha is operated from Canada, but our service providers may process information in Canada, the United States or other jurisdictions. As a result, your information may be subject to the laws of jurisdictions outside your province, state or country and may be lawfully accessible to courts, law enforcement or governmental authorities in those jurisdictions.
Matcha is intended only for people who are 18 years of age or older. You may not create or use a Matcha account if you are under 18. If we reasonably believe an account belongs to someone under 18, we may suspend or remove the account and take appropriate steps regarding the associated information.
We may update this Privacy Policy as Matcha evolves. If we make material changes, we will provide notice as appropriate, which may include notice within Matcha, through email or by updating the effective date of this Policy. Where required, we will obtain consent before applying materially new uses of personal information.
Questions, requests or concerns about privacy can be directed to:
Pixel8 Inc. / Matcha
2255 Dundas St W, Mississauga, ON L5K 1R6, Canada
Email: support@pixel8.ca